The Partners In Leadership process for developing a new product development culture is a proven approach with over two decades of game-changing successes for our clients. The process helps teams break though traditional cross-functional barriers to establish a collaborative environment where people throughout the organization are aligned around the key activities that need to be completed.
People in our organization are aligned around and consistently demonstrate the key Cultural
Beliefs needed in order to achieve our results.
Beliefs needed in order to achieve our results.
- True
- False
We consciously manage our culture by creating the "Experiences" necessary to
reinforce our desired Cultural Beliefs.
reinforce our desired Cultural Beliefs.
- True
- False
Achieving new product development objectives is most effectively done when the culture of the entire organization is aligned and all business functions are supporting the effort to achieve commercial success. That is why creating a culture that supports the developmental and commercial success of the new product development process must be created throughout the entire organization.
The Partners In Leadership culture change process has proven to be a powerful tool in helping leaders accelerate the transition of their culture to one that drives the overall success of the new product development process, from initial development, through product launch to achieving the business objectives that define the commercial success of the new product.
Here are some powerful examples of how clients have used the Partners In Leadership training and consulting services to create a new product development culture that produces record-setting results:
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Jay brought in Partners In Leadership to help with a cultural transformation and to introduce the Culture Track™ Training. He was succeeded by Fred McCoy who continued the effort as the company was acquired by Guidant Corporation. CPI literally transformed into a new product development machine, producing 14 new products in just 14 months, growing from $250 million in revenues to over $1 billion in just a few short years. Its innovation was so substantial that the company helped to define an entire industry in the field of cardiac rhythm treatment. Continued progress occurred under the Guidant Banner as the now Guidant CRM group (formerly CPI) helped to transform sales to over $2 billion. From the time of the acquisition by Guidant, CPI accounted for 75% of Guidant's revenues and saw a stock price increase from $3.62 (adjusted for stock splits) to $80.10 per share. Guidant and CRM turned into one of the top performances ever in the history of medical technology companies.
"We rarely use consultants at CPI and have chosen to work with only three during my tenure as COO; a regulatory law consultant, a sales force compensation consultant and Partners In Leadership, Inc. These consulting relationships are ongoing and continue because of our level of trust created by significant history of results.
Roger and Tom are not inexpensive and CPI budgets are tight, but given the extent to which they are helping us change our culture, we've chosen to cut other expenses to finance the inclusion of Partners In Leadership Training."
A "New Product Development Machine"
The Results: 14 New Products in 14 months, sales revenue doubled
The Story: Cardiac Pacemakers Inc, (CPI), utilized the Culture of Accountability® Process to transform their organization into what they later described as a "New product development machine." Challenged with their internal new product development process, competition was gaining ground quickly. The company was experiencing historic sales growth with monthly performance records. However, CPI had not produced a major new product in years, and the common belief within the organization at the time was they could not "Develop their way out of a paper bag." A cultural transition was essential if they were to have any chance of creating a new, product development, environment. Morale was in decline while sales on existing products were holding steady. The threat of patent expiration on their most important product, and the lack of any new products in the pipeline, caused then CEO Jay Graf to describe the company as "An organization going 90 mph on an icy road, headed toward a cliff."-
Watch Fred McCoy, 4-time user of the Culture Track Process, tell the CPI/Guidant Story (View Fred's bio).
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The Story: Partners In Leadership aided Abiomed Europe in developing and launching the world’s smallest heart pump using the Culture Track™ Training.
Abiomed is a pioneer and global leader in healthcare technology and innovation, focused on breaking new ground in recovering hearts and saving lives, because hundreds of people die each year waiting for heart transplants. Abiomed CEO, Chairman and President, Michael R. Minogue has focused the company’s efforts on developing ground-breaking heart muscle recovery technologies designed to assist or replace the life-sustaining pumping function of the failing heart.
The Culture Track Training was first introduced into Abiomed Europe before their pump had FDA approval in the US. At the time, the pump had not received FDA approval due to quality/functionality issues with the device in Europe. The pump itself offers new hope to critically ill heart attack and heart failure patients who have run out of options. It is a new type of pump that assists the heart's main pumping chamber to drive blood through the body. The Partners In Leadership training played a significant role in helping Abiomed align their results and culture to produce a product that won FDA approval and has changed the way lives are saved in the US health care system.
Getting to the heart of the matter...
The Result: Gaining FDA Approval for product launch
The Story: Partners In Leadership aided Abiomed Europe in developing and launching the world’s smallest heart pump using the Culture Track™ Training.
Abiomed is a pioneer and global leader in healthcare technology and innovation, focused on breaking new ground in recovering hearts and saving lives, because hundreds of people die each year waiting for heart transplants. Abiomed CEO, Chairman and President, Michael R. Minogue has focused the company’s efforts on developing ground-breaking heart muscle recovery technologies designed to assist or replace the life-sustaining pumping function of the failing heart.
The Culture Track Training was first introduced into Abiomed Europe before their pump had FDA approval in the US. At the time, the pump had not received FDA approval due to quality/functionality issues with the device in Europe. The pump itself offers new hope to critically ill heart attack and heart failure patients who have run out of options. It is a new type of pump that assists the heart's main pumping chamber to drive blood through the body. The Partners In Leadership training played a significant role in helping Abiomed align their results and culture to produce a product that won FDA approval and has changed the way lives are saved in the US health care system.
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The Story: TransEnterix is a client that integrated the Cultural Beliefs® and C2 best practices into its recruiting strategy using the Culture Track™ Training. TransEnterix, a start-up medical device company specializing in innovative, minimally invasive surgical devices, put together a great management team, received regulatory approval in record time in the worst economy in eighty years, and raised $76 million before it sold its first product, raising the bar for pre-revenue capital raised. TransEnterix reached all of their other milestones, including the first product launch, on time or ahead of schedule. In less than two and a half years, they launched twelve products into the $10 billion general surgery market.
When commenting on their early success, Todd M. Pope, President and CEO, said, “A lot of what we have achieved can be attributed to what we have done with our Cultural Beliefs.” While true for any business, the need for talent escalates exponentially in a small, young company. Success depends primarily on recruiting the right talent and putting that talent in the right positions at the right time. Todd told us how important it has been, while recruiting for TransEnterix, to emphasize the corporate culture when talking to prospects. While you can easily communicate facts and details about the TransEnterix business, none of that expresses what truly differentiates the company from other organizations: its culture! The leaders actually walk the prospective hire through the Cultural Beliefs, which they can recite from memory. They let the recruit know exactly why they chose that statement and then take time to provide some real-world examples of how people exemplify that statement at TransEnterix, day in and day out.
Start-up launches on time…
The Results: TransEnterix achieves regulatory approval in record time in worst economy in 80 years, launches first product on time and launches 12 new products in less than 2.5 years.
The Story: TransEnterix is a client that integrated the Cultural Beliefs® and C2 best practices into its recruiting strategy using the Culture Track™ Training. TransEnterix, a start-up medical device company specializing in innovative, minimally invasive surgical devices, put together a great management team, received regulatory approval in record time in the worst economy in eighty years, and raised $76 million before it sold its first product, raising the bar for pre-revenue capital raised. TransEnterix reached all of their other milestones, including the first product launch, on time or ahead of schedule. In less than two and a half years, they launched twelve products into the $10 billion general surgery market.
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Watch Todd Pope tell the TransEnterix Story (View Todd's bio).
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The Story: Guidant, LLC designs and develops cardiovascular medical products. It offers devices that help patients with heart disease in returning to active and productive lives. Despite the fact that product development cycles typically take months if not years, Guidant CRM’s senior management charged the product engineering group to take accountability for quickly bringing another device to market to support patients and customers relying on Guidant technology and they used the Culture Track™ to help them do it.
Historically, product development did not take place in the product engineering group, so the thought process used to execute the project was slightly different than on a traditional R&D team. This device would be designed using a different platform to get around manufacturing issues, which had almost stopped production of the company’s current CRT-D. A small group of cross-functional decision makers met on June 10, 2002, with ground rules set—one hour, one meeting, come out with a concept. With no time to waste, the team produced an approved concept document the next day and the clock started ticking. This product had an impossible timeline—FDA submission was scheduled for August—and no resources assigned to support it. Kent Fox, project manager for the CONTAK CD 2, as the project was now called, put out a call to dedicated team managers throughout the research and development organization asking them to give up critical talent. The loss of key personnel put other project deadlines at risk, but Fox was able to secure a high level of ownership for the CONTAK CD 2 CRT-D’s success and staff the project quickly with the right skill set to achieve the objectives.
In the midst of this crisis, the company could have easily dropped Below The Line®, hiding from the problem and its consequences, and waited for the next scheduled product launch. After all, Guidant CRM had never put out a product on such an aggressive timeline before. Why shouldn’t the company just sit tight and hope that customers and patients could hold on until the next product, scheduled for a February launch? Instead, senior management opted for an Above The Line® approach; an approach that they felt would enable Guidant to really remain a leader in providing heart failure technology to customers and patients. They charged a group to Solve It,® moving from finger pointing, paralysis, and confusion to a level of organizational accountability that allowed the entire organization to own the company’s circumstances. The team worked tirelessly to Do It,® with Fox reminding them that each day was equivalent to about 3 percent of the total project timeline. They were able to leverage existing hardware and software and even added a high-energy model—an industry first in the United States. The resulting CONTAK CD 2 was 38 percent smaller than the competitor’s device and filled a crucial gap in the company’s product offerings. The team not only met the deadline for FDA submission, but also managed to exceed it by a week. From the development of the concept to FDA approval took four and a half months: Under normal circumstances the FDA approval time alone is six months. The product was submitted to the FDA and, thanks to the thorough groundwork in place, a track record of Above The Line dealings with the agency, and the FDA’s understanding of the critical nature of this product for customers, it was approved quickly. Guidant launched the device in December and immediately received a positive reception, providing lifesaving therapy to patients. This warm reception helped set the stage for the successful launch in February of the company’s state-of the-art CRT-D product, a product that had been in development for several years.
Guidant’s actions paid off, not only in terms of satisfied customers and healthy sales, but as a new paradigm for the development of inch-up products. One entire product line was upgraded to include the fast-charge feature, developed during this project. This feature is highly valued by many of Guidant’s physician customers and has contributed to market share gain. Since this project, the new inch-up development strategy has successfully brought other products to market in rapid succession. In addition, new safeguards were put in place to prevent future dependence on a single source for critical components.
The organization had learned that getting the right result, regardless of the challenge to the product development map, comes only when everyone takes ownership of and Accountability for the company’s reputation as a leader. The entire company will face the future with greater confidence in the product development process and with a strengthened corporate culture, driven first and foremost by a sense of complete accountability.
Crashing the product development map and breaking records!...
The Results: Speed to market capability proved by new product launch, record time FDA approval, innovation across product lines and crucial sales captured.
The Story: Guidant, LLC designs and develops cardiovascular medical products. It offers devices that help patients with heart disease in returning to active and productive lives. Despite the fact that product development cycles typically take months if not years, Guidant CRM’s senior management charged the product engineering group to take accountability for quickly bringing another device to market to support patients and customers relying on Guidant technology and they used the Culture Track™ to help them do it.
Historically, product development did not take place in the product engineering group, so the thought process used to execute the project was slightly different than on a traditional R&D team. This device would be designed using a different platform to get around manufacturing issues, which had almost stopped production of the company’s current CRT-D. A small group of cross-functional decision makers met on June 10, 2002, with ground rules set—one hour, one meeting, come out with a concept. With no time to waste, the team produced an approved concept document the next day and the clock started ticking. This product had an impossible timeline—FDA submission was scheduled for August—and no resources assigned to support it. Kent Fox, project manager for the CONTAK CD 2, as the project was now called, put out a call to dedicated team managers throughout the research and development organization asking them to give up critical talent. The loss of key personnel put other project deadlines at risk, but Fox was able to secure a high level of ownership for the CONTAK CD 2 CRT-D’s success and staff the project quickly with the right skill set to achieve the objectives.
In the midst of this crisis, the company could have easily dropped Below The Line®, hiding from the problem and its consequences, and waited for the next scheduled product launch. After all, Guidant CRM had never put out a product on such an aggressive timeline before. Why shouldn’t the company just sit tight and hope that customers and patients could hold on until the next product, scheduled for a February launch? Instead, senior management opted for an Above The Line® approach; an approach that they felt would enable Guidant to really remain a leader in providing heart failure technology to customers and patients. They charged a group to Solve It,® moving from finger pointing, paralysis, and confusion to a level of organizational accountability that allowed the entire organization to own the company’s circumstances. The team worked tirelessly to Do It,® with Fox reminding them that each day was equivalent to about 3 percent of the total project timeline. They were able to leverage existing hardware and software and even added a high-energy model—an industry first in the United States. The resulting CONTAK CD 2 was 38 percent smaller than the competitor’s device and filled a crucial gap in the company’s product offerings. The team not only met the deadline for FDA submission, but also managed to exceed it by a week. From the development of the concept to FDA approval took four and a half months: Under normal circumstances the FDA approval time alone is six months. The product was submitted to the FDA and, thanks to the thorough groundwork in place, a track record of Above The Line dealings with the agency, and the FDA’s understanding of the critical nature of this product for customers, it was approved quickly. Guidant launched the device in December and immediately received a positive reception, providing lifesaving therapy to patients. This warm reception helped set the stage for the successful launch in February of the company’s state-of the-art CRT-D product, a product that had been in development for several years.
Guidant’s actions paid off, not only in terms of satisfied customers and healthy sales, but as a new paradigm for the development of inch-up products. One entire product line was upgraded to include the fast-charge feature, developed during this project. This feature is highly valued by many of Guidant’s physician customers and has contributed to market share gain. Since this project, the new inch-up development strategy has successfully brought other products to market in rapid succession. In addition, new safeguards were put in place to prevent future dependence on a single source for critical components.
The organization had learned that getting the right result, regardless of the challenge to the product development map, comes only when everyone takes ownership of and Accountability for the company’s reputation as a leader. The entire company will face the future with greater confidence in the product development process and with a strengthened corporate culture, driven first and foremost by a sense of complete accountability.
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The Story: The heart and soul of the Amylin mission is to use innovative science to provide new treatments that change lives and help society forestall the alarming growth of the diabetes and obesity epidemics. Amylin engaged Partners In Leadership in the roll-out of two new diabetes drugs. One of the drugs has been called: “The single best medicine we have to treat obese diabetics.” (Stuart Weiss, New York University School of Medicine). Amylin’s leadership realized that they needed to work with their organizational a workplace culture issue and implemented the Culture Track™ Training, which from the current culture to the desired culture by first identifying the beliefs that needed to change and then implementing the cultural transition tools to create the desired beliefs.
By the end of the following year they exceeded the revenue goal of one product by 121% and the other product by 150%. Another concern was employee turnover and they now consistently have a retention rate of 95.1% and were rated best place to work in California. By understanding The Results Pyramid® they were also on track with their profit/loss goals.
President and COO, Daniel M. Bradbury states: “Partners In Leadership have played a critical role in assessing and defining the desired culture at Amylin. We have had vast growth in personnel within a very short period of time and Partners In Leadership have assisted us in dealing with the growing pains that come with that kind of expansion. Partners in Leadership worked extensively with Amylin Senior Management in understanding the current perception of cultural beliefs and experiences at Amylin, identifying the specific cultural shifts that must occur to achieve key business results and facilitating this cultural transition with contemporary curricula and coaching of our Senior Management Team. On behalf of the Senior Management Team at Amylin, I highly and without reservation recommend the consultant services and expertise that Partners In Leadership offers.”
Roll out of “The single best medicine…to treat diabetes”
The Results: Exceeded Plan by more than 120% on two products and rated best place to work!
The Story: The heart and soul of the Amylin mission is to use innovative science to provide new treatments that change lives and help society forestall the alarming growth of the diabetes and obesity epidemics. Amylin engaged Partners In Leadership in the roll-out of two new diabetes drugs. One of the drugs has been called: “The single best medicine we have to treat obese diabetics.” (Stuart Weiss, New York University School of Medicine). Amylin’s leadership realized that they needed to work with their organizational a workplace culture issue and implemented the Culture Track™ Training, which from the current culture to the desired culture by first identifying the beliefs that needed to change and then implementing the cultural transition tools to create the desired beliefs.
By the end of the following year they exceeded the revenue goal of one product by 121% and the other product by 150%. Another concern was employee turnover and they now consistently have a retention rate of 95.1% and were rated best place to work in California. By understanding The Results Pyramid® they were also on track with their profit/loss goals.
President and COO, Daniel M. Bradbury states: “Partners In Leadership have played a critical role in assessing and defining the desired culture at Amylin. We have had vast growth in personnel within a very short period of time and Partners In Leadership have assisted us in dealing with the growing pains that come with that kind of expansion. Partners in Leadership worked extensively with Amylin Senior Management in understanding the current perception of cultural beliefs and experiences at Amylin, identifying the specific cultural shifts that must occur to achieve key business results and facilitating this cultural transition with contemporary curricula and coaching of our Senior Management Team. On behalf of the Senior Management Team at Amylin, I highly and without reservation recommend the consultant services and expertise that Partners In Leadership offers.”
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The Story: Nestle Purina, the pet food division of the world's leading Nutrition, Health and Wellness company planned to introduce an easy-to-open Alpo dog food can by April, but highly successful preliminary market tests convinced the marketing department to accelerate the new products launch. Using concepts and principles from the Self Track™ Training the Alpo EZ-Open Can team got to work. Coordinating the activities at three plant locations-Weirton, West Virginia, Allentown, Pennsylvania, and Crete, Nebraska, the EZ-Open team assembled people across several functions to accomplish the impossible: cutting market introduction by more than a year.
For their extraordinary efforts, the Alpo EZ Open Can team received the company's prestigious Pillars of Excellence Award. Marketing Manager, Kristin Pontius, expressed her elation with the results in a recognition letter that went out to everyone involved: "I wanted to write a quick note of congratulations to the Alpo EZ-Open Can team. On Tuesday of this week, this team was awarded the prestigious Nestle Purina Petcare Company (NPPC) Pillars of Excellence Award by CEO Pat McGinnis. This award is very well deserved. You worked at an incredible rate with great dedication to accomplish your goal. EZ-Open cans began shipping one year and one week prior to original plans. Not only did you meet your goal; you exceeded it as EZO cans shipped even three weeks earlier than expected. You did all of this while facing multiple obstacles, including needing to design special lids, having to hand orient cans until equipment arrived, and needing to fill an overwhelming volume push while maintaining quality and integrating everything into the NPPC supply system. All goals were met, and many beaten, through the hard work of a team that wouldn't fail to overcome all obstacles."
The Allentown, Crete, and Weirton factory teams did it in a way that set a powerful example for the rest of the company. Alpo's great success story shows how profound the impact of team alignment can be. Overcoming cross-functional boundaries and getting everyone on the same page to deliver results. Partners In Leadership's Self Track Training helps teams achieve this alignment and instills greater individual accountability that enables organizations to reach their full potential by engaging everyone involved.
Ed Vanyo, General Manager of Can Operations, Nestle Purina, describes the Self Track Training as follows: "(The Self Track Training) is a thoughtful and straightforward approach to the complex subject of accountability. Partners In Leadership lays out the method and approach for building greater accountability to maximize the impact of every organizational initiative. It has been my experience that implementation of the concepts found in (The Self Track Training) will improve individual and company wide results."
Accountability Can Be The Key Ingredient that Makes It EZ...
The Results: Cuts market introduction of EZ-Open can by one year and exceeds other performance metrics!
The Story: Nestle Purina, the pet food division of the world's leading Nutrition, Health and Wellness company planned to introduce an easy-to-open Alpo dog food can by April, but highly successful preliminary market tests convinced the marketing department to accelerate the new products launch. Using concepts and principles from the Self Track™ Training the Alpo EZ-Open Can team got to work. Coordinating the activities at three plant locations-Weirton, West Virginia, Allentown, Pennsylvania, and Crete, Nebraska, the EZ-Open team assembled people across several functions to accomplish the impossible: cutting market introduction by more than a year.
For their extraordinary efforts, the Alpo EZ Open Can team received the company's prestigious Pillars of Excellence Award. Marketing Manager, Kristin Pontius, expressed her elation with the results in a recognition letter that went out to everyone involved: "I wanted to write a quick note of congratulations to the Alpo EZ-Open Can team. On Tuesday of this week, this team was awarded the prestigious Nestle Purina Petcare Company (NPPC) Pillars of Excellence Award by CEO Pat McGinnis. This award is very well deserved. You worked at an incredible rate with great dedication to accomplish your goal. EZ-Open cans began shipping one year and one week prior to original plans. Not only did you meet your goal; you exceeded it as EZO cans shipped even three weeks earlier than expected. You did all of this while facing multiple obstacles, including needing to design special lids, having to hand orient cans until equipment arrived, and needing to fill an overwhelming volume push while maintaining quality and integrating everything into the NPPC supply system. All goals were met, and many beaten, through the hard work of a team that wouldn't fail to overcome all obstacles."
The Allentown, Crete, and Weirton factory teams did it in a way that set a powerful example for the rest of the company. Alpo's great success story shows how profound the impact of team alignment can be. Overcoming cross-functional boundaries and getting everyone on the same page to deliver results. Partners In Leadership's Self Track Training helps teams achieve this alignment and instills greater individual accountability that enables organizations to reach their full potential by engaging everyone involved.
Ed Vanyo, General Manager of Can Operations, Nestle Purina, describes the Self Track Training as follows: "(The Self Track Training) is a thoughtful and straightforward approach to the complex subject of accountability. Partners In Leadership lays out the method and approach for building greater accountability to maximize the impact of every organizational initiative. It has been my experience that implementation of the concepts found in (The Self Track Training) will improve individual and company wide results."
Based on their determination to achieve R2, the acknowledgment of the management team was crucial: They took accountability for having produced R1 and now they would take accountability to create R2. They implemented the
