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Craig is the author of more than a dozen books on management and leadership, four of which have become international bestsellers—The Oz Principle, Mind of a Manager Soul of a Leader, The Strategy Game and Creating Excellence. His consulting and training experience includes American Express, PepsiCo, IBM, Procter & Gamble, Frito-Lay, Nokia, Star-Kist Foods, Astellas Pharma, Honeywell, Amoco, Burlington Northern, Centex, Gifford-Hill, Hutamaki, Cultor-Gruppen, Ameritech, Sallie Mae, the United States Government, Department of Energy, Department of Defense, GSA, Florida Power & Light, Georgia Power, Capgemini, Christensen Boyles, Foundation Health, Beverly Enterprises, Clover Club Foods, Cedars-Sinai Medical Center, Geneva Steel, Shawmut Bank, American Stores, Skaggs Telecommunications, University of Maryland, University of Notre Dame, State of California, California Emergency Physicians, Samaritan Health, Marker USA, Price Savers, Tri Valley Growers, Ernst & Young, Unilever Bestfoods, Halliburton, Hormel Foods and numerous other mid-sized and start-up organizations.
Craig has assisted his clients to expand revenues, reduce costs, increase profits, develop new products, improve service quality, strengthen management and leadership, facilitate culture change, accelerate organizational learning and drive greater accountability for achieving key results. Articles, commentaries and reviews of his work have appeared in The New York Times, Businessweek, Forbes, U.S. News & World Report, USA Today, Working Woman, Success Magazine, IndustryWeek, Nation’s Business, Training & Development, Training, HR Magazine, Across the Board, Boardroom Reports, Journal of Business Strategy, Executive Excellence, The Times (London), Canadian Business and various other newspapers and magazines worldwide.
Craig has facilitated small groups as well as audiences of thousands in countries throughout the world including Finland, Norway, Sweden, Denmark, England, Scotland, Belgium, France, Germany, Italy, Poland, Egypt, Saudi Arabia, Israel, India, Indonesia, Philippines, China, Hong Kong, Japan, South Africa, Angola, Brazil, Mexico and Canada. As a member of the American Participant Program, he conducted seminars and workshops for the State Department throughout India and Israel. He has been a keynote speaker for the American Society for Training and Development, The International Society for Strategic Management and Planning, the Society for Human Resource Management, the Association for Operations Management, The Planning Forum, the Executive Forum, the National Association of Manufacturers, the Planning Executives Institute, Harvard Business School Clubs, Financial Executives International, American Management Association, The Conference Board, and numerous other industry and professional associations.
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Craig received his MBA with honors from the Harvard Business School and a BA in Economics from Brigham Young University. He lived in Brazil for five years and is fluent in the Portuguese language. Craig and his wife, Laura, together have five children.
